NHS places mental health adverts in Football Manager 2018

When we think of in-game advertising, the first thing that springs to mind is seeing logos for big brands in video games. Adverts for the likes of Coca-Cola, Nike and McDonalds.

What most don't expect to see in their video game is an advert for the NHS.

But that's exactly what Football Manager 2018 players - in Leeds, specifically - are currently seeing after the NHS placed in-game pitch-side hoardings promoting mental health.

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