PlayerUnknown on PUBG's future
PUBG is in a weird place right now. It's still hugely popular, still hugely well-played, still, by some way, the biggest game on Steam - and somehow it's become something of the underdog.
Fortnite - let's just get on and address the llama loot box in the room - looks an awful lot like a threat, not just to PUBG's dominance but to Brendan Greene's crown as king of battle royale himself. But there's room for two games in one genre, and in fact I think PUBG, really, has a bigger threat to deal with first: from the outside, at times, it can seem as though this game has a worrying lack of direction.
Bluehole and PUBG Corp. have been pretty open about the changes that are coming. When players get a whiff of uncertainty they like to demand the release of a "Roadmap" - but the thing about these development roadmaps is that, while they tell you lots about the actual changes that are coming, they can often tell you nothing at all about what those changes are really for.
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