US Army establishes esports team to connect with young people
In the latest case of "How do you do, fellow kids?" the US Army has announced it's building an esports team as part of its marketing and engagement programme.
According to a post by Staff Sergeant Ryan Meaux on Reddit (via Stars and Stripes), a team of soldiers will represent the US Army in competitions across the nation in order to "create awareness about the army and the opportunities it provides". Alongside their competitive duties, it also sounds like members will function as part-time QA testers for army apps and training software.
Meaux explained the initiative is particularly aimed at younger generations, and the hope is the esports team will "make [their] soldiers more visible and relatable to today's youth". The team already has Instagram, Twitter and Snapchat accounts, along with a Twitch channel.
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