AMD cuts Radeon 5700 series graphics card prices two days before launch
Two days before the launch of its long-awaited Navi graphics cards, AMD has announced a price drop for both of its new GPUs. The RX 5700 drops $30, from $379 to $349, while the RX 5700 XT becomes $50 cheaper, from $449 to $399. We expect similar reductions for UK and EU prices, but AMD hasn't revealed these yet.
"AMD is focused on providing gamers with amazing experiences and access to the very best gaming technology at attractive price points," Team Red says. "As you have seen, competition is heating up in the GPU market. We embrace competition, which drives innovation to the benefit of gamers. In that spirit, we are updating the pricing of our Radeon RX 5700 Series graphics cards."
Put simply: Nvidia brought forward reviews of its impressive RTX 2060 Super and RTX 2070 Super and AMD decided to cut prices in response. The $399 RTX 2060 Super and $499 2070 Super go on sale on July 9th, accompanied by a price cut to $349 for the existing RTX 2060, with the RTX 2080 Super to arrive later in the month. The new Super cards offer significantly better performance than the original RTX 2060 and 2070 cards, with RRPs close to Navi's old price-points. You can see how the price cuts affect the competitive landscape below - AMD is still pitching the RX 5700 against the older RTX 2060, while the RX 5700 XT takes on RTX 2060 Super.
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