This 55-inch Sony Bravia for £769 is the best non-OLED 4K TV deal of Black Friday
If you don't fancy an OLED screen for whatever reason, this Sony Bravia XF9005 55-inch is a brilliant alternative. It's £769 today with code KD55XF9005 from reliable retailer Hughes - a massive reduction considering it retailed for £1700 earlier this year!
The VA screen is immune to the scourge of burn-in, and provides excellent contrast thanks to its deep blacks and high brightness. That makes HDR scenes look particularly good, whether streaming online or viewing a 4K Blu-Ray. Speaking of HDR, most formats are supported: HDR10, Dolby Vision and HLG, with the latter being the favoured format of the BBC.
Sony has always lead the field when it comes to motion handling, and that's true of this TV as well. Pixel response times are fast, the backlight has almost no visible flicker and the processor can remove 24fps judder from almost all sources.
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