SOMA studio's ARG to tease new game is underway

There is currently a very spooky pulsating object on Frictional Games' website - and judging by the page name, I think it's safe to say this is about a new game. But what is that thing? An eyeball, frogspawn? Who knows.

The studio, known for its utterly terrifying horror games Amnesia: The Dark Descent and SOMA, apparently began the ARG at the end of December - and fans are in the midst of unravelling the mystery.

For those unfamiliar, ARG means alternate reality game, normally taking the form of a treasure hunt across the internet to hop between clues and solve a puzzle. Transmedia storytelling, if you want to be fancy - and one famous example includes the I Love Bees ARG used to market Halo 2.

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