Sony reportedly considering putting ads in free-to-play PlayStation games

Following reports earlier this week that Microsoft is considering introducing ads to free-to-play games on Xbox, a new report has surfaced claiming Sony has been working on its own plan to do the same with its PlayStation games.

As reported by Business Insider (paywall), which cites three people involved with Sony plans as its sources, the company is currently investigating ways to encourage developers to continue making free-to-play games - said to have soared in popularity during the pandemic - by providing new ways to monetise them.

At present, PlayStation's ad inventory is said to be limited to in-menu ads - which can be used by publishers and developers to do things like promote their own games on the PlayStation Store - and ads served via streaming video on certain apps.

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