Advertising Standards Authority acts on sexist mobile phone ads
The UK's Advertising Standards Authority has found several mobile phone game adverts likely to cause "serious or widespread offence" due to harmful gender stereotypes.
An advert for one game, Refantasia: Charm and Conquer, is described as having featured an "anime-style image of a young woman in a cage" in shackles and with torn clothing, which was singled out for particular criticism.
Captions referenced "my master" and were accompanied by text which described the person as a "little girl". The ASA judged the character as being someone under 18 represented in a sexual manner.
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