Xbox boss says brand's identity is "evolving" in response to fan concerns over multiplatform future

Xbox boss Phil Spencer said its brand identity is "evolving" now keeping first-party games exclusive to its own platform is no longer "a path for [Xbox]".

Read more

source https://www.eurogamer.net/xbox-boss-says-brands-identity-is-evolving-in-response-to-fan-concerns-over-multiplatform-future