Despite its high price, Xbox ROG Ally X sales have exceeded even ASUS's expectations as the handheld is in "short supply"

Sales of the Xbox ROG Ally X have exceeded Asus's expectations, as production ramps up to meet demand.

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source https://www.eurogamer.net/despite-its-high-price-xbox-rog-ally-x-sales-have-exceeded-even-asuss-expectations-as-the-handheld-is-in-short-supply