SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data
Sega is facing backlash after a recent Sonic the Hedgehog alternate-reality game - a sort of marketing campaign that takes place online - was revealed to be training AI models on participant data.
source https://www.eurogamer.net/sega-sonic-arg-ai-model-training-data
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