Xbox CEO Asha Sharma teases "radically different business models", hints at potentially cheaper console to arrive this year

gilian white June 10, 2026

Xbox's fresh-faced CEO, Asha Sharma, has taken over the gaming division at an unenviable time. Rising costs of RAM and storage have forced Microsoft - and its competitors Sony, and Nintendo - to increase prices to previously unseen levels.

source https://www.eurogamer.net/xbox-ceo-new-console-business-models-in-2026