PC Specialist ad banned for perpetuating harmful gender stereotypes

An advert for a bespoke PC retailer was banned for perpetuating harmful gender stereotypes of women.

The TV ad, below, for UK retailer PC Specialist, begins with a computer exploding, then shows three men getting excited over using a PC Specialist PC for gaming, making music and coding.

There's a male voiceover throughout: "It's the beginning of the end," he says. "The end of following. It's the start of freedom, individuality, choice. It's an uprising. An insurgence. For the players, the gamers, the 'I'll sleep laters', the creators, the editors, the music makers. The techies, the coders, the illustrators. Bespoke, customised, like no other. From the specialists for the specialists. PC Specialist."

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